Little Woodrow’s has established itself as everyone’s favorite backyard bar. No matter what neighborhood Little Woodrow’s lives in, locals expect a comfortable atmosphere with cool people and even colder beer.
As Little Woodrow’s grows and scales, it’s imperative that we refer to these guidelines. This book will ensure that the core of the brand remains consistent, and that Little Woodrow’s always looks, feels, and sounds like Little Woodrow’s.
Consistently representing the Little Woodrow’s brand is paramount in all facets of the business. This is perhaps most true when using our brand logo properly. Sometimes rules are made to be broken and we love the outlaw spirit, but in this case let’s respect the brand and follow these simple commandments.